TikTok team to host young entrepreneurs at Pop Brixton

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Social media giant TikTok, top UK charity The Prince’s Trust and social business Catch22 will celebrate young Black entrepreneurs and creatives at a Pop Brixton event tomorrow (26 October).

It is open for all to visit and especially for people aged 18 to 30 who are interested in starting their own business or going into a creative industry.

From 1 to 4pm, the three companies will host two panel discussions and showcase the work of Black business owners and their products as part of the celebration of Black History Month.

Naomi Hulston, chief executive officer of Catch22, said she was “thrilled we are hosting this important event with Prince’s Trust and TikTok, making space to celebrate achievements and contributions of the Black community in the creative and cultural industries, and nurture the next generation of changemakers.”

The event will involve The Prince’s Trust taking its Black Pound marketplace, a space where young Black business are given the spotlight, to TikTok Creative Academy, a creative programme delivered by Catch22, for the first time.

The TikTok Creative Academy is a “pre-employability” programme that helps 16 to 24 year olds push through barriers to employment in creative industries.

The panel discussions – Celebrating Black Talent in the Creative Industries and Crafting Success Stories: An Entrepreneurs Guide, will be hosted by BBC Radio Presenter Edward Adoo.

The event will also host speed mentoring opportunities with successful people in these fields, as well as a headshot studio space, offering free headshots to young creatives.

Olenka Hodge, Europe, Middle East and Africa social impact lead for TiktTok, said: “Our work with Catch22 and The Prince’s Trust is all about bridging the gap between young people and the creative industries, so that everyone can turn their passion into a career.

“So far, we’ve helped over 1,000 young people access jobs in the creative industries, and we hope there will be many more to come.”

Young people interested in attending can register here.

Pop Brixton, 49 Brixton Station Road, SW9 8PQ