Books on the Underground are spreading the love this week by distributing romance novels, courtesy of Mills & Boon, around the London Underground.
Launched in October 2012, Books on the Underground is as a ‘commuter library’, which distributes a collection of literary reads on the tubes for passengers to borrow and enjoy for free, then asking them to put them back to share with others. Especially for Valentine’s Day, Books on the Underground have joined forces with the kings of easy-read romance, Mills & Boon, to bring the sweet words of love to the joyless commuter, in a campaign simply called Love on the Underground.
Mills & Boon have donated no fewer than 100 novels, to be distributed on the busiest lines including the Victoria line and will use the Love on the Underground campaign to showcase a number of books from their contemporary, modern, medical (!) and historical series, as well as 30 exclusive copies of the recently launched The Trouble with Valentine’s by Kelly Hunter .
To find Love on the Underground and be kept up-to-date with who’s reading and reviewing them, follow @MillsandBoon and @BooksUnderground on Twitter and be sure to tweet a picture of any book you borrow with the hashtag #loveontheunderground from 7th until 17th February 2013. Any romance novel read after this date will be entirely your own business.
Ruth Waters is Arts Editor for the Brixton Blog. Ruth can be found tweeting @MinimalismBlog
