Brixton’s cHIP sHOP at the junction of Atlantic Road and Coldharbour Lane kicked off a series of special shows continuing into November with an event on Friday headlined by MOBO-winning East London rapper Ghetts.
Forthcoming shows will feature rising hip hop artists who are keeping alive the heartbeat of the genre which passed the 50-year mark earlier this year in a collaboration between cHIP sHOP and Hennessy cognac.
The launch event also saw sets from a selection of artists who represent their generation of hip hop, including Croydon songwriter Jords, Birmingham lyricist TrueMendous, South Norwood DJ and rapper Benny Mails and Brixton resident, poet and MC, Amy True.
Guests also got a first taste of Hennessy Hot Wings a Henny-infused hot wing, paired with Cherry Rewind Hennessy cocktails. They are now available to all from cHIP sHOP.
The cHIP sHOP and Hennessy partnership follows a limited edition launch with industry legend Nas.
“Coming to Brixton celebrates the unique and legitimate connection Hennessy has to the hip hop community, respecting the past, repping the present and looking to the future,” Hennessy said.