Muse, the developer of Lambeth council’s New Town Hall project, is telling potential buyers of flats in Brixton that, to get ahead of the general public, they must go to Tottenham.
People who have asked for updates on its “Brixton Centric” project, which is now building flats on Brixton Hill at the site of the former council offices, Olive Morris House, have received emails telling them they can reserve a flat “off-plan”.
Off-plan sales are of properties before they have been built.
“This is your opportunity to be one of the first to reserve a one or two bedroom apartment, off-plan, before they are released for general sale,” the email says.
Interested parties are told to phone and book a pre-launch appointment.
But anyone from Brixton will have to travel nearly the entire length of the Victoria Line for their opportunity to get in first.
Pre-launch appointments will be at a sales office in Hale Wharf, Ferry Lane, NI7. The nearest Tube station to the office is Tottenham Hale.
“Please note that due to high demand this is the only way to book,” the email warns potential buyers.
As part of the New Town Hall Project, Olive Morris House is being redeveloped for 74 new apartments, 40% of which are said to be “affordable”, with commercial and retail units at ground and basement levels.