We Rise collaborate with ITV on Gen Z youth takeover

ITV Win asked local Brixton-based charity We Rise to recruit eight BME young people aged 16-20 to work with their production team to create two videos to promote their October competition on Good Morning Britain and Lorraine.

Eight talented young South Londoners were awarded seven days work experience with ITV and asked to come up with the ideas, develop scripts, identify locations, direct the shoot and work with the editor to produce the final videos.

We Rise commented that “This project was a true collaboration. The young team had full creative control and ITV loved the ideas they came up with.”

One of the young people involved, Alexcia Hume said: “This experience was so amazing. I’ve always wanted to be in the creative industries, I just didn’t know how to get, there especially as a black girl. Thank you so much for this experience. It really meant so much to me.”

Mariam Hussein, Senior Producer/Director at ITV said: “It’s been a great experience. I have been on an emotional rollercoaster. I’ve seen them come in as really quiet, timid students and they’ve left saying they want to be directors, script writers, presenters.. and that’s what you want. You want to be able to inspire a new generation.”

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