The Black Farmer farmshop, housed in a major redevelopment of Brixton’s Market Row, is due to open on Thursday 14 December.
Described as “a rural oasis in the heart of urban Britain,” part of the shop will occupy the space that formerly housed Nour Cash & Carry – which is now in Brixton Village/Granville Arcade. It will also have a new mezzanine floor and a glass roof (image above).
It will offer “an array of products that marry tradition with innovation”.
Wilfred Emmanuel-Jones, founder of The Black Farmer brand, said: “This farmshop is the beginning of a new journey for the brand.
“My vision is to bring the traditions of a rural farmshop to urban Britain, and with that comes the opportunity to create a hub where people can connect and feel part of the community.
“Brixton, as host of my flagship store, will always be extremely special for me and where The Black Farmer has been welcomed with open arms.”
The Handpan Gentlemen will perform at the opening.
“This event provides the perfect opportunity for customers to meet The Black Farmer team members who will be looking after them every day,” said the company.
“The brand has been built on the strength of its relationships and relishes the opportunity to do this on a one-to-one basis in person.”
Shoppers are promised a wide range of fresh meat, deli items and cheese, as well as homeware and gifts, “all with that little eccentricity fans have come to expect from The Black Farmer”.
An in-store kitchen will offer fresh sandwiches, wraps, baguettes and baked goods, breakfast favourites and coffee. Hot and cold food, including a selection of plant-based alternatives, will be available to carry out.
The Black Farmer is launching an app providing customers with access to rewards and a mean to stay connected with the store’s latest offerings.
