A photographer, a designer and a copywriter walk into a bar.
Over a drink they discover their pet hates are the same – how women are portrayed in the media and advertising. The conversation between three local mums turns into the creation of a business – Mothers of Invention
They are all woman who have worked in creative industries and have put down their roots in Brixton.
Photographer Fiona Freund says what makes Mothers of Invention (MoI) decisive and efficient is that they take the skills of a busy mum and apply them to the workplace.
“We work with new businesses who are starting out and existing businesses who are open to a new way of working and presenting themselves. Businesses for whom authenticity, creativity, and innovation is important.
The co-founders, Fiona, designer Lise Meyrick and copywriter Maggie Aoussou, have qualifications and experience in design, photography and marketing.
As Fiona says: “We build and refresh brands that women want to be friends with as we know what women want and how to present it to them.”
MoI organises monthly socials (generally in a pub) which lead to new connections, ideas and solutions.
“Throughout our work we take inspiration from Brixton and its surrounding areas. The vibrancy and life of Brixton fuels our creativity. There is never a dull moment in Brixton and should designer Lise Meyrick ever get creative block, a meander through the market is sure to fix that.”
Mothers of Invention often hold meetings in F. Mondays or Stir Coffee on Brixton Hill.
“As working mums we do need that caffeine and sweet fix to feed our discussions and project work. When we need to blow those cobwebs away we take a stroll through our beloved Brockwell Park where we’ve also conducted many a photo shoot.”
Presenting women with humour and the reality of the dual demands they often face is important to the founders of MoI.
They have a network of women that they can call upon for mini-focus groups if needed.
Why not join them at their monthly knees-up?
For more information go to www.wearemoi.net