By Amna Ahmed
Local designers Ed Povey & Martin Ivatt are passionate about South London, particularly Brixton and its iconic buildings. They are so passionate about it that when they set up their arts business last year, South London was the obvious choice of subject. Their business South London Prints creates beautiful, simple limited edition artwork, posters and prints of local landmarks and scenes. Business is booming and the designers are an inspirational example of how to turn your passion for your neighbourhood into a thriving business.
Before setting up the business, South London Prints’ founders Ed and Martin worked in design. The idea for the business came up as they discussed the potential in the high street revival, the passion that people have for their neighbourhoods and the great architecture in South London. “We wanted to find a way to create something that would help people to express and share that passion”, said Ed. The idea for South London Prints was born and they opened their studio in August 2012.
This passion for the neighbourhood and its landmarks is apparent if you speak to Ed and Martin about how they pick the subjects of their prints. From their portfolio, Brixton residents will instantly recognise the Ritzy, two or three views of the Brockwell Lido and Brixton Academy. We always knew that local residents were passionate about the area but we didn’t realise quite how much until Ed told us about a commission that he had been delighted to produce: “A couple asked us to feature our print of the Lido on their wedding invitations – they were very pleased with the end result!”
It’s not just the buildings that they are proud of. They are also very interested in the recent history and how local business owners like them can make a difference. “The underlying demographic shifts that are driving Brixton’s transformation are also the most likely to negatively change the character that makes the area so appealing and it will be interesting to see what direction the area goes in” he added. With recent developments in the area, this is a debate that is raging amongst many local residents. Brixton Village is one of Ed’s favourite places to visit as there is “always somewhere new to explore.”
What’s next for the business? Ed has recently set up a new company ‘Place in Print’ which aims to bring together different artists who specialise in creating locally themed art and design products.
Looking for a uniquely local Christmas gift? You can get your very own South London Print from www.southlondonprints.com or if you’d rather buy in person then find out which markets they’ll be at via their Facebook page.
A selection of prints is also available for sale at Studio 73 in Brixton Village and Diverse on Coldharbour Lane. Perfect Christmas present? Definitely.
See more at www.placeinprint.com.
