This Christmas, Tesco will be running their third Neighbourhood Food Collection in a bid to collect 10 million meals for those in need by the end of the year.
Customers at Tesco in Brixton and Streatham will be invited to donate food in store from Friday 29th November until Saturday 3oth November, as the retailer gears up to hold the biggest ever food collection in the UK. Tesco will be joined by Foodbanks charity the Trussell Trust and food redistribution charity FareShare for the collection.
Customers at the Acre Lane Tesco and the new Tesco in Streatham will be given a special selected shopping list when they enter the store and will be asked to pick up an item of food such as long-life milk, cereal, tinned foods and sugar or coffee before donating it at the end of their shop. The food will then be distributed to the local Brixton/Norwood distribution centres, before being given to people in times of crisis.
Jon Taylor, Brixton Foodbank Manager, told the Brixton Blog: ‘Winter is the hardest time of year for people living in poverty, and this Christmas is looking especially tough as fuel prices continue to rise. We’re delighted that Tesco are working with us to help stop local people going hungry this Christmas and we hope that many people will donate a tin or two.’
Bryan Davies, store manager at Brixton Tesco said: “Our customers were incredibly generous when we held our last food collection in the summer, so we’re hoping to collect an even bigger total this time around.”
“In the run up to Christmas we want to do our bit to feed those in need and our staff and volunteers from Foodbank and the wider community are really looking forward to taking part”. Tesco will be topping up total donations by a further 30%.
Over 350,000 people received three days’ emergency food from a Trussell Trust Foodbank in between April and September 2013, more than the total helped in the whole of the 2012-13 financial year. Click here to find out how you can donate food, money or time to Brixton Foodbank and look out for profiles of some of the foodbank’s volunteers in our December edition of The Brixton Bugle.