Brixton-based photographer Eva Haftmann, who lost her mother to a brain tumour, has helped to launch a national fundraising campaign to help research into combatting the health threat.
More than 9,000 people are diagnosed with primary brain tumours in the UK each year and they kill more people under the age of 40 than any other cancer.
Eva is working with the charity Brain Tumour Research to support this year’s Wear A Hat Day on Thursday 29 March.
She joined entrepreneur, model and brain tumour survivor Caprice Bourret for the launch.
Eva’s mother Monika, a nurse and care worker who lived in Samern, Germany, passed away in October 2016, 10 months after being diagnosed with glioblastoma multiforme, an extremely aggressive and incurable type of brain tumour. She was 56.
Eva, an advertising and beauty photographer whose work is featured in the February issue of British Vogue, said: “Mum had surgery and then treatment which took a lot of her physical and emotional strength.
“As she started losing hair and her face was swollen, I did what I could to reassure her she was still beautiful.
“Alongside her conventional treatment, mum tried things like homeopathy and she even had injections of snake venom.
“There were times when I thought the stress and worry I had caused by moving to London to work had contributed to the illness, but I know in my heart that is not the case. The fact is that no-one knows what causes brain tumours.”