Brixton House theatre’s campaign to promote Black Power Desk – a musical produced in September as part of its Uprising Festival – has won a top award.
It headed the campaign of the year category in the Stage Awards 2026.
Judges said the campaign by Brixton House and PlayWell Productions “combined cultural authenticity, creative boldness and real impact”.
Leaning into the show’s themes of radical resistance, the campaign engaged audiences across digital platforms, press and live events.
It achieved 110% of its income target and 132% of its audience target, with 70% first-time bookers.
“From TikTok livestreams via content creator DJ AG, to cinematic content and influencer partnerships, every element resonated with its multigenerational, multi-ethnic audience,” the judges said.
They praised the campaign not only for delivering box-office success but also for creating lasting dialogue, “proving that thoughtful, culturally grounded marketing can build powerful, loyal theatre communities”.
The Stage magazine awards have for 16 years been the largest celebration of theatre and theatre-makers across the UK and honour creativity, talent, and dedication.
