A new app aiming to get more people to socialise when they exercise was launched in Brixton this week. Our sports writer David Moftakhar caught up with its designers to find out more.
Brixton East hosted the launch of social exercise application WeTrain on Wednesday. WeTrain encourages friends to workout in groups by connecting them with personal trainers in the local area with the aim of “Making exercise as social as going for a drink.”
The team behind the app are focussing the launch in Brixton and Clapham owing to the 120,000 25-34 year-olds who live locally – ten times the national average.
CEO Adrian Moody spoke of “Uber-ising” personal training by offering an alternative to gym memberships with classes taking place at a time and location of the group’s choosing.
A number of personal trainers from the local area, covering everything from pilates to spartan training, were in attendance with yoga and High Intensity Interval Training sessions on offer during the day.
Fitness blogger Sophie Radcliffe of Challenge Sophie spoke at the event of the benefits of tackling goals as part of a group and building a ‘fitness tribe’. Snacks and ‘serotonin shakes’ were also on offer from Annie Zimmerman of the Thinking Kitchen.
The WeTrain app will go live to the public on Friday 24 June.